Panel: @kdubleu, @jcolman, @grmeyer, and @shimmage Key Takeaways: In regard to measurement, assign qualitative data to numbers. Next step is to build correlative models and watch for changes and clues. A product owner in agile is different. They must recognize the difference between a one-off and trend. In agile, customers are the heart and soul
May 30, 2012
Short URLadapting, agile, customer, marketing, optimizing, smcsea, social mediaSocial Media Club
Continuing its efforts to keep children safe on their computers, tablets and smartphones, Retina-X Studios® announced last week the 6th generation of Mobile Spy® monitoring software for smartphones. This version has been overhauled and now includes new social media recording features and application blocking. Mobile Spy (available across 5 smartphone platforms) silently records smartphone user
May 29, 2012
Short URLapp, children, control panel, employees, gps, gps location, gps locations, mobile, monitor, privacy, smartphone, sms, sms text messages, social media, spy, textMobile
I was trying to find a mobile topic that I had yet to address and with my brother getting married this summer, I have had wedding on the mind. So, I did a quick search (mobile wedding apps) and couldn’t believe what I found. While I have yet to receive one myself, people are actually
May 24, 2012
Short URLinvitation, mobile, weddingMobile
I was grabbing a quick meal before catching a flight and I saw an ad to join a text club for special offers! Since I eat here every once in awhile, I thought I would sign up. I scanned the QR code to join and got a screen that was very vague. I wasn’t even
May 18, 2012
Short URLbogo, campaign, cellit, mobile, offers, ram, sms, the ramMobile
What if an app could combine sms notifications, mobile payments and bar/qr codes? I think SnipSnap is almost there. Plus, with couponing continuing to be a hot topic due to the current state of the economy, this app is right on target. With this app, users can take photos of coupons and store them within the
May 11, 2012
Short URLapp, coupon, mobile, mobile payments, notifications, redemption, snipsnapMobile
In a recent article from eMarketer, a new class of consumers was highlighted, the Smartphone Class. They are armed with fast, high-powered smartphones and are 100 million strong and growing. This class is ‘rerouting the path to purchase and redefining cultural norms in the US.’ Below are a few things to note about marketing to
May 3, 2012
Short URLcommunicators, impulsive, mobile, on-the-go, share, smartphone, snackable, social, videoMobile
This was a groovy experience! I went in to order a coffee and snack, but little did I know how smooth this transaction would go! First, I placed my order. Second, he took and swiped my card. Third, he turned around the iPad and I was prompted to sign the screen and leave a tip
April 24, 2012
Short URLcheckout, coffee, mobile, mobile payments, payments, retail, seattle, square, tipMobile
As a beer fan, I am always trying new pubs and tasting new beers. I was recently at the Pillager’s Pub in Greenwood (enjoying a Blood Orange Wit), when I came across this poster frame in the restroom. I thought to myself, why is this poster frame empty and what is this tiny QR code
April 19, 2012
Short URL2d code, beer, brewery, co-op, coop, cooperative, Flying Bike Cooperative Brewery, mobile, pillagers pub, qr code, websiteMobile
I found Snapguide through iTunes ‘App of the Week’ and I am fairly impressed. It is perfect if you are looking to learn how to do something new and are frustrated with trying to find it on YouTube or prefer a more friendly interface. The app is filled with user-created how-to guides, which can teach
April 10, 2012
Short URLapp, how to, mobile, snapguide, videoMobile
Amy Ball 