I have moved my blog to: http://amyball.com/blog/

I have moved my blog to: http://amyball.com/blog/ See you there! Advertisements

Recap: Agile Marketing – Adapting & Optimizing #SMCSEA

Panel: @kdubleu, @jcolman, @grmeyer, and @shimmage Key Takeaways: In regard to measurement, assign qualitative data to numbers. Next step is to build correlative models and watch for changes and clues. A product owner in agile is different. They must recognize the difference between a one-off and trend. In agile, customers are the heart and soul

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I Spy With My Mobile Eye, Mobile Spy v6.0

Continuing its efforts to keep children safe on their computers, tablets and smartphones, Retina-X Studios® announced last week the 6th generation of Mobile Spy® monitoring software for smartphones. This version has been overhauled and now includes new social media recording features and application blocking. Mobile Spy (available across 5 smartphone platforms) silently records smartphone user

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With This Mobile Invitation, I Thee Wed

I was trying to find a mobile topic that I had yet to address and with my brother getting married this summer, I have had wedding on the mind. So, I did a quick search (mobile wedding apps)  and couldn’t believe what I found. While I have yet to receive one myself, people are actually

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SMS Best Practices!

I was grabbing a quick meal before catching a flight and I saw an ad to join a text club for special offers! Since I eat here every once in awhile, I thought I would sign up. I scanned the QR code to join and got a screen that was very vague. I wasn’t even

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SnipSnap Coupon App

What if an app could combine sms notifications, mobile payments and bar/qr codes? I think SnipSnap is almost there. Plus, with couponing continuing to be a hot topic due to the current state of the economy, this app is right on target. With this app, users can take photos of coupons and store them within the

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Smartphone Class: Always On, Always Consuming

In a recent article from eMarketer, a new class of consumers was highlighted, the Smartphone Class. They are armed with fast, high-powered smartphones and are 100 million strong and growing. This class is ‘rerouting the path to purchase and redefining cultural norms in the US.’ Below are a few things to note about marketing to

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Cloud City Coffee are Smooth Square Operators

This was a groovy experience! I went in to order a coffee and snack, but little did I know how smooth this transaction would go! First, I placed my order. Second, he took and swiped my card. Third, he turned around the iPad and I was prompted to sign the screen and leave a tip

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QR Code: Flying Bike Cooperative Brewery

As a beer fan, I am always trying new pubs and tasting new beers. I was recently at the Pillager’s Pub in Greenwood (enjoying a Blood Orange Wit), when I came across this poster frame in the restroom. I thought to myself, why is this poster frame empty and what is this tiny QR code

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Creating a ‘How To Video’ with Snapguide

I found Snapguide through iTunes ‘App of the Week’ and I am fairly impressed. It is perfect if you are looking to learn how to do something new and are frustrated with trying to find it on YouTube or prefer a more friendly interface. The app is filled with user-created how-to guides, which can teach

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