Tag: video

Smartphone Class: Always On, Always Consuming

In a recent article from eMarketer, a new class of consumers was highlighted, the Smartphone Class. They are armed with fast, high-powered smartphones and are 100 million strong and growing. This class is ‘rerouting the path to purchase and redefining cultural norms in the US.’

Below are a few things to note about marketing to the Smartphone Class.

  • Spare time is snack time!
    •  “Snackable” content is preferred creating bite size marketing moments.
    • They DO NOT tolerate dull moments and are looking for instant gratification.
    • Notable for those who are producing mobile video.
  • Functionally impulsive!
    • Based on their on-the-go nature, if they need to get something in short order, they will buy it via their phone.
    • Notable for those who are engaged in mCommerce and are attempting to reach people that may be planning short term activities and don’t have time to drive to a specific location.
  • Uber Communicators!
    • The actual phone functionality is the least used.
    • Texting and social media are the norm with people sharing every little detail.
    • Notable for those who who are promoting concerts, sports or larger events, as members of this class are NEVER at a loss for something to share through their phones.

Creating a ‘How To Video’ with Snapguide

I found Snapguide through iTunes ‘App of the Week’ and I am fairly impressed.

It is perfect if you are looking to learn how to do something new and are frustrated with trying to find it on YouTube or prefer a more friendly interface. The app is filled with user-created how-to guides, which can teach you to do any number of things with a combination of text and photos to show you what to do and how to do it at each step of the way. As more users participate, the more content that becomes available.

I found everything from creating an Easter egg pop to assembling a bicycle! All very helpful and detailed. There are all a few funny characters out there that have uploaded videos about how to eat McDonald’s with maximum enjoyment (not sure that’s possible).

Snapguide is also social, giving users the ability to share the content on Twitter, Facebook or via email. The app also always users to learn with others by chatting with people who share your interests.

This app not only allows you to read and learn from others’ guides, but to create your own. Guides are created by typing out steps or recording audio and pairing them with photos, and they can be shared over Facebook and Twitter as well as within the app for others to learn from and use.

Snapguide Create    Snapguide Explore     Snapguide Title    Snapguide Editor     Snapguide Publish

Overall, this is a great app and has been getting great reviews on the app store. Unfortunately, after reading a few reviews there seems to be a constant prompt asking you to rate the app.

There are only a changes that I would make. First, I would include the ability to share on Pinterest, as this a place where people go to explore and post great ideas! I would also make the ‘Explore’ section, not just show popular or recent videos, but give the user the ability to navigate/narrow their search by categories. For example, if you were looking for what to have for dinner, this function would allow the user to narrow the possibilities, in order to get ideas for dinner and not specifically get directions for grilled chicken.

Just curious, has anyone else heard of this app or used it to create a ‘How To’ video?