WSDOT Traffic Website & Mobile App

As a daily commuter, I often rely on the WSDOT traffic maps to understand how long my commute might take and what areas are backing up, so I can strategically determine the quickest and safest route. For a long time I used their website (from a bookmark in my browser), that is not mobile optimized.

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Nomophobia

Nomophobia (no-mobile-phone phobia) is defined by Wikipedia as the fear of being out of mobile contact. The term was coined during a study by the UK Post Office (2008) who commissioned YouGov, a UK-based research organization to look at anxieties suffered by mobile phone users. Here are a few findings from the study: 53% of

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Recap: Beneath the Surface: A Deep Dive Into the World of Social Analytics with #SMCSEA

Speaker: @chuckhemann Host: #smcsea Sponsors:  @vitrue, @CityofSeattle, @alaskaair and @Uber_SEA! Live Stream! “In 2009 more data was generated by individuals than in the entire history of mankind through 2008” – Andreas Weigend, Amazon.com Agenda: How do we turn listening data into something actionable? How do I build a robust measurement program to show value and

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How to Develop Conversational Content for Your Brand in Social Media

In a recent webinar with MarketingProfs, I heard Jennifer Kane (Principal at Kane Consulting) give easy steps on how to develop conversational content for your brand in social media. Brands are wanting to know how to create an impression that is both strategic AND organic, here are her tips: Step 1: Use a consistent and

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Reinventing Your Company in a Customer-Driven Marketplace

The topic for the February #SMCSEA event was “Reinventing your company in a customer-driven marketplace” and was presented by Sean Moffitt. If you would like to attend future events, you can find out more at smcseattle.com. Below are a few of my key takeaways: 99% of us make decisions about a website in less than

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#INNW

At this social media conference, we took a look at what exactly is happening in the world of social engagement today. By doing so together, we hope to influence what it will be in the future. The goal of the conference was to inspire creativity and thought leadership, inform participants with best practices and instigate

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The Shift in SEM

I recently attended a Social Media Breakfast – Seattle meeting at Edelman, where I had the pleasure of listening to Craig Kronenberger. Below are a few key takeaways. Be found! Stop ignoring natural search. Invest in content. Become a newsroom. Content should be personalized, high in volume, updated consistently, be accurate, etc. Define a process

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Partnership with Big City Mountaineers

I recently partnered with Big City Mountaineers to develop an in-store signage package, as well as an online presence for fundraising with variable copy depending on the time of year and campaign. Big City Mountaineers transforms the lives of under-served urban youth through wilderness mentoring expeditions that instill critical life skills. They partner with community-based

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REI Kids’ Adventure Materials 2011

Worked with the project team to execute the journal, online supplemental games/activities, in-store signage, a Spanish postcard and a certificate of completion. Program launched 6/1/11 and incorporated National Trails Day on 6/4/11 and the great American Backyard Campout on 6/25/11. REI’s Family Adventure Program is designed to encourage families to get outside and to provide

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REI Visa iPhone App

Worked with the REI Visa team and U.S. Bank to create an iPhone app, where a customer is able apply for the card and/or manage their existing account. We are seeing great results and media coverage of this release. Below are a few of my favorite. ‘Best Mobile Retail Apps of 2011‘ by Modiv Media.

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