Tag: smartphone

I Spy With My Mobile Eye, Mobile Spy v6.0

Continuing its efforts to keep children safe on their computers, tablets and smartphones, Retina-X Studios® announced last week the 6th generation of Mobile Spy® monitoring software for smartphones. This version has been overhauled and now includes new social media recording features and application blocking.

Mobile Spy (available across 5 smartphone platforms) silently records smartphone user activity of children/employees. Logs are viewable online in real time and reviewed from any web browser inside a secure online control panel. Standard features include monitoring of entire SMS text messages, actual GPS locations, call information and photos taken on the phone.

With this update they have added the ability to view 9 types of social media messengers (Facebook Messenger, WhatsApp Messenger, BlackBerry Messenger, BlackBerry PIN Messenger, GTalk, Twitter, etc.). This gives the user the ability to make sure their employees are not sharing confidential material or that their children aren’t communicating with forbidden individuals. Also, users can now view a list of applications installed to the device and forcibly block any app remotely. Gmail App email messages and YouTube videos played are also now recorded. Another new feature is the Phone Usage logs, which show how much time the child or employee spends on each activity they perform. The software can also be uninstalled remotely.

Mobile Spy offers the industry’s only LIVE Control Panel, which allows the user to instantly view the phone’s screen and a map of the current GPS location. This optional feature also allows users to perform administration commands instantly, such as having logs emailed to their email address, initiating a silent call or SMS from the device or putting the device in lockdown.

How it works?

  • Customer purchases Mobile Spy and downloads software onto the phone to be monitored. Customer configures program according to their monitoring needs.
  • Phone user performs SMS messages, URL browsing and call activities. Mobile Spy Records the activities and then silently uploads logs to the Mobile Spy servers.
  • Customer logs into their online account from any Internet connected PC. Here they can view all recorded activities in near real time.

With all that said, would you pay $49.97 for 3 months (or $99.97 for 12 months) to monitor/spy on your children or employees?

My first concern was with privacy.
Their company privacy policy is that their customer databases remain confidential and private. They have not, will not, and won’t ever sell names to “spammers” or other parties who would like to use their databases to advertise or solicit their products or services. Their products do not collect any information from your phone other than the information required for the products’ successful operation.

My second concern would be upon purchasing the spy subscription, will users know this software has been installed or is running?
Mobile Spy uses the latest innovations in mobile monitoring to keep monitoring safe and secure. There are no indications that Mobile Spy is running while it is active. The program has no entries in the User Menu, and its files are extremely discreet. Best of all, when Mobile Spy is running, there is NO entry for it in the Task Manager. So it is my responsibility to notify any user they are being monitored.

Luckily, I have no children or employees to monitor, but this capability could make things interesting.

My next questions are; 1) Who do they allow you to monitor? and 2) Who is currently monitoring me?

 

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Smartphone Class: Always On, Always Consuming

In a recent article from eMarketer, a new class of consumers was highlighted, the Smartphone Class. They are armed with fast, high-powered smartphones and are 100 million strong and growing. This class is ‘rerouting the path to purchase and redefining cultural norms in the US.’

Below are a few things to note about marketing to the Smartphone Class.

  • Spare time is snack time!
    •  “Snackable” content is preferred creating bite size marketing moments.
    • They DO NOT tolerate dull moments and are looking for instant gratification.
    • Notable for those who are producing mobile video.
  • Functionally impulsive!
    • Based on their on-the-go nature, if they need to get something in short order, they will buy it via their phone.
    • Notable for those who are engaged in mCommerce and are attempting to reach people that may be planning short term activities and don’t have time to drive to a specific location.
  • Uber Communicators!
    • The actual phone functionality is the least used.
    • Texting and social media are the norm with people sharing every little detail.
    • Notable for those who who are promoting concerts, sports or larger events, as members of this class are NEVER at a loss for something to share through their phones.