Tag: website

QR Code: Flying Bike Cooperative Brewery

Poster frame As a beer fan, I am always trying new pubs and tasting new beers. I was recently at the Pillager’s Pub in Greenwood (enjoying a Blood Orange Wit), when I came across this poster frame in the restroom.

I thought to myself, why is this poster frame empty and what is this tiny QR code doing on the empty frame.

So, I scanned it and was taken to the following site.

QR DestinationWhile the idea of a cooperative brewery sounded intriguing, the landing page was not optimized for use on a mobile device, making it difficult to navigate. Plus, the three large buttons (Own It, Craft It, and Drink It) went no where. After visiting the site on my computer the next day, I think the cooperative would benefit from a mobile site, if they continue to advertise in bar restrooms. A few items they should consider including could be who they are (since they are not well known), how to sign up to be apart of the co-op, and get those three buttons functioning or make them look less like buttons.

In class last week, I was given a few best practices in considering and implementing 2D codes, so I thought I would share them with my readers.

What can a 2D code do? They connect the physical and digital worlds. Standard uses for a code can take a user to a URL, send an SMS message, send an email or make a phone call.
Who is scanning them? 6.2% of US mobile users, 17% of smartphone users, 61% male, 53% are 18-34 years old, and 55% have household income of greater than $75k
When and where to use them? Use them when you want to capture impulse, augment an experience on printed material or for live events. They can also be used effectively on business cards, product packaging, flyers, posters, etc.
Appropriate use of a 2D code. Size does matter (Consider how close or far away will the user be from the code?), give the user a reason to scan to code, provide instructions on how to scan, also provide a SMS call to action for those who do not have smartphones.
How to fail.  Direct the user to a non-mobile URL, put QR in inappropriate places, and not testing the code.
How to be a winner! Direct to a mobile URL, add value to the experience, produced a good reason, testing the code on various devices at all stages of the process.