Reinventing Your Company in a Customer-Driven Marketplace

The topic for the February #SMCSEA event was “Reinventing your company in a customer-driven marketplace” and was presented by Sean Moffitt. If you would like to attend future events, you can find out more at smcseattle.com.

Below are a few of my key takeaways:

  • 99% of us make decisions about a website in less than a minute.
  • There are 4 F words of social media:
    • get FOUND
    • get FAME
    • get FANS
    • get FEEDBACK
  • The average lifespan of a tweet is 12 minutes.
  • Below is a roadmap for building a wikibrand:
    • Focus
    • Language/Content
    • Incentives/Outreach
    • Rules/Guidelines/Training
    • Tools and Platforms
  • If the customer is KING, then content is QUEEN.
  • Which path is your content on? Content quality vs. Quantity vs. Variety
    • To be great in content frequency, here are some monthly guidelines:
      • 30+ blog posts
      • 400 tweets
      • 180 Facebook posts
      • 12 videos
      • 8 emails
    • The minimum requirement for content frequency, here are some monthly guidelines:
      • 8 blog posts
      • 100 tweets
      • 30 Facebook posts
      • 1 video
      • 1 email
  • One way to measure social ROI is by calculating how much you save by using social media for customer service.
  • Social media is now essential for successful SEO, as search barely exists without social signals now.
  • We currently spend 22-25% of our time on social media and its only expected to grow in the next few years.
  • Where is social media headed in the near future? Healthcare, Law and Politics.
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