#INNW

At this social media conference, we took a look at what exactly is happening in the world of social engagement today. By doing so together, we hope to influence what it will be in the future. The goal of the conference was to inspire creativity and thought leadership, inform participants with best practices and instigate action throughout everyone’s respective online communities.

Below was the agenda and my key takeaways.

New + Emerging Tools with

  • Panel: David Tedman, CEO at Invoke Media (Creators of Hootsuite), Hanson R. Hosein, Director at UW MCDM, Peter Wilson, Facebook, Evan Lew, Senior Product Manager for Bing
  • Key Takeaways:
    • Wisdom of my friends is more relevant than wisdom from a crowd.
    • The web is now made of verbs, not nouns.
    • Social search will bring in social signals to help you cut through the clutter and bring in the opinions of your friends.
    • How to optimize your website for social search: Quality content, trustworthy content, popularity/traffic, timeliness/current
    • ‘Second screen’ (ex. watching tv with another device open in front of you) is highly successful, now let’s explore ‘third screen’.
    • When putting content on social, think of it as a conversation, be authentic, and make it relevant for the end user (ask yourself, what’s the best way to reach my audience).

Social Engagement with Alexandra Wheeler, VP of Global Digital Marketing at Starbucks

  • Key Takeaways:
    • You cannot stamp out the same content across every social media channel!
    • Go beyond campaigns by building stronger customer relationships.
    • Get closer to the customer by improving sentiment and increasing word of mouth.
    • If you want to set and forget, social is not for your brand.
    • It’s all about relationships, not marketing.

The Power of the Internet to Bring About Change with Ben Huh, CEO of Cheezburger

  • Key Takeaways:
    • The Internet is the greatest thing man has ever made!
    • There will always be a David and Goliath. If we keep supporting Goliath, then we will never see more David’s.

Tweet ‘n Eat with Corey Dilley, Marketing & Business Development Manager at Eat St.

  • Key Takeaways:
    • Download their app to find out where local food trucks are in your area.

Crisis Management with Monte Lutz, SVP at Edelman Digital

  • Key Takeaways:
    • Trust is your most important asset.
    • Social media is the new 1-800 #.
    • You have on reputation and it’s at risk.
    • How to navigate through a crisis:
      • Crisis planning.
      • Search strategy.
      • Rapid Response.
      • Content Development.
      • Asses your risk.
      • Monitor, monitor, monitor.
      • Escalate.
      • Plan ahead: explore your “dark” site.
      • Plant the seed.
      • Win the battle for search.
      • Respond in kind.
      • A little schadenfreude never hurt you.
      • Drill baby drill.

New Media: Getting Your Story Heard + Told with

  • Panel: Monica Guzman, Journalist and Community Strategist, Mark Briggs, Director of Digital Media at King 5 TV, Tracy Record, Co-publisher and editor at the West Seattle Blog, and Sharon Pian Chan, Senior Producer for The Seattle Times website and mobile platforms
  • Key Takeaways:
    • What gets your story heard? Your story should have impact, be compelling and be told through people.
    • Ask yourself: Is it local? Is it timely? Is it significant?
    • All media channels are useful, but think of it as an orchestra each of them has a place and don’t have to be updated all at once.

Non Profit + Cause Engagement with

  • Panel: Mary Grace Roske, Director of Communications at The Seattle Foundation, Kaitlin Bartik,Volunteer Coordinator at the YWCA of Seattle-King County-Snohomish County, Madeline Moy, Digital Media Manager at the Seattle Art Museum, Joelle B. Gruber, Relationship Associate at JPMorgan Chase & Co., and Jaci Dahlvang, Children’s Home Society of Washington, North Seattle Family Center
  • Key  Takeaways:
    • Remember that social allows your content to become richer.
    • Changing followers into brand ambassadors will truly tell your story or support your cause.
    • Wondering what your followers what to see? Ask them!

Twitter for Marketing with Robert Pietsch, Twitter

  • Key  Takeaways:
    • Twitter users are opinion leaders.
    • 2 of 3 users say that Twitter influences their purchase decisions.
    • Users want discounts, promos, free stuff, plus fun and entertainment.
    • Social marketing is getting your brand IN the conversation, not just around.
    • Secrets to success on Twitter engagement:
      • Link
      • #hashtag
      • Real time
      • Call to action
      • Exclamatory
      • New product
      • Ask a question
      • Game related

Music + Media with

 

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