REI Kids’ Adventure Materials 2011

Worked with the project team to execute the journal, online supplemental games/activities, in-store signage, a Spanish postcard and a certificate of completion.

Program launched 6/1/11 and incorporated National Trails Day on 6/4/11 and the great American Backyard Campout on 6/25/11.

REI’s Family Adventure Program is designed to encourage families to get outside and to provide information, tools and tips to make getting outside easy and fun.  The long-term goal of this program is to introduce children to the outdoors and inspire a lifetime of outdoor recreation and stewardship.

Download the journal and supplemental activities at REI.

Looks for a new journal, games and activities this summer!

REI Kids' Adventure Journal
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