As many of you may know, I have started a traffic blog for a MCDM school project.

Yesterday, I had a great discussion with a few folks over at the WSDOT. I was able to watch the traffic control room, ask them questions about their social media engagement and watch them in action.

If you don’t already, you can follow them on Twitter (@wsdot, @wsdot_traffic or @wsdot_passes), Facebook, YouTube, Flickr, or their blog.

Key Takeaways:

Reach ‘Influencers’, meet them face to face if possible because content is only as good as far as it is spread.
Qualitative content is better than quantitative content.
Engage curiosity.
Figure out who your audience is and ask yourself what value are you adding?
Storify can help your story go national or international.


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