Seattle Interactive Conference – Day 2

I went to more sessions than I have highlighted below, but by the afternoon my mind was well saturated from the previous day. I had reached my max!

Inbound Marketing is All Connected – Rand Fishkin (CEO of SEOmoz)
Key Takeaways:

  • How people buy in 2011: Ask Friends, Seek out experts, Find communities, Dig into every detail available, convert
  • The power of search, social and content equals conversation.
  • 10 Actionable Tactics: 1. Data as content marketing, 2. Video content and SERP visuals, 3. Thought leadership and rel equals author, 4. Social networks for personalized rankings, 5. Link building with your social followers, 6. Long tail seo via gamification, 7. Promotion through social outreach, 8. Viral-worthy content via q&a research, 9. Influence search suggest through branding, 10. Leveraging thought leaders to build content

Social Triggers – Derek Halpern
Key Takeaways:

  • Foundational triggers: Nobody cares about you or your business, The allure of now is irresistible, few products and services so people can talk about them.
  • Implementation triggers: Less options=More sales, Instant credibility, Positioning your sales message, and feared self.

My Head is Going to Explode if We Add Another Screen – TA Cann (VP of Research in Motion)
Key Takeaways:

  • Get used to the maintenance of multiple screens
  • Go native for now, sprinkle in web/experiment
  • 1 designer and multiple coders
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